Apple's new privacy update could have positive implications for marketers

This story was delivered to Insider Intelligence eMarketer Briefing subscribers earlier this morning. Insider Intelligence analyzes this industry and several others to provide in-depth analyst reports, proprietary forecasts, customizable charts, and more. Learn more about what we offer. Appleannounced a new user consent requirement for its widely-used Identifier for Advertisers (IFDA) tool, which will change how advertisers target consumers on iOS apps. Reuters The update requires app developers...